Driving Growth Through Partnership

Earlier this year, Kerakoll UK and Likewise plc came together to deliver a successful Proflow campaign for the flooring sector, building on an already strong relationship and creating new opportunities to expand the reach of Proflow's smoothing compounds across the Likewise network.

The campaign helped expand the reach of the Proflow range, strengthen brand loyalty and reinforce the Proflow range as a trusted solution for subfloor preparation in flooring installation.

Running from 1st February to 30th April 2026, the campaign focused on increasing awareness of the Proflow range across the Likewise network, strengthening brand loyalty and showcasing the innovation, performance and quality that continue to make the Proflow range a trusted solution for subfloor preparation.

The initiative provided an opportunity to raise the profile of the Proflow range and highlight the benefits of a premium product offering within a highly competitive marketplace.

To recognise the success of the campaign, on Sunday 5th July we welcomed representatives from Likewise plc and customers from their network to the Formula One British Grand Prix at Silverstone.

As one of the highlights of the motorsport calendar, the event provided the perfect setting to acknowledge what had been achieved throughout the campaign and spend valuable time with customers, sharing perspectives on the opportunities and challenges facing the flooring industry. The day also provided an opportunity to share ideas, discuss future opportunities and reflect on the success of the campaign.

A special thank you to Adrian Laffey, George Prior and everyone involved in supporting the campaign. Their commitment and collaboration helped make the initiative a success and further demonstrated the value of working closely together towards shared objectives.

As we look ahead, we are excited to build on this momentum, explore new opportunities and continue growing the presence of the Proflow range across the flooring industry.

Here's to continued success and future growth.